It is a problem, if You not in States or Finland, to monitor malware that spreading locally. You need a honeypots, local lab etc.
Why it’s important, You ask?
1. This is easiest way to detect and prevent country-targeted, localized, narrowed attacks before fact became acknowledged by someone big.
2. It help local computer users stay less vulnerable to high-possible threats for them.
3. It’s cool, You see new stuff before even virustotal.com know about it.